Safehaven

Concept + Copywriting The Local Collective, 2026 Safehaven was raising support to build a new space for medically complex children. The opportunity was sitting in the brand itself. Safehaven’s logo already resembled a piece of architecture, so I turned it into one. The familiar shape became a physical building block, placed by different hands into a space under construction. The campaign connected every donation directly to the thing Safehaven e was working toward: building more space for medically complex children.

Mad Magazine

Concept + Copywriting

Medically complex children can easily disappear into the background. Using a classic fold-in mechanic, the surrounding noise disappears until one child becomes impossible to miss.

More Love to See

Concept + Copywriting

For Valentine’s Day, we created a poster that rewarded a closer look. Concentric lines draw the eye toward a small heart at the centre, reminding people that there’s always more love to see.

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