Farber
Concept + Copywriting + Creative Development The Local Collective, 2026 Debt is always there. Taking up space, getting in the way and making everyday life harder. We brought that feeling to life by turning Debt into a literal character: an unwanted significant other made from bills, receipts and financial papers. I helped develop the campaign concept and visual world, and wrote across video, radio, OOH and social. The result was a flexible campaign that could drop Debt into almost any part of everyday life, from the bathroom to the grocery store, and show just how exhausting living with it can be.
